Friday, October 4, 2013

2nd Assignment by Laura Westphal


The Mogo Stand




The Mogo stand is as it advertises a human kickstand with a seat. It’s designed for leaning and elevating the leaner from supporting the full brunt of their own body mass. It can to support up to 200 lbs, anodized aluminum/fiberglass-reinforced nylon,  has a rotating rubber stopper at it’s base for traction allowing it to rest on most surfaces. Fully extended it’s 38” long but collapses down to a convenient light weight (2lbs) compact size for travel. The cost is $80-100.

Totally Adoptable!!! Just for the how-to-knowledge and convenience alone makes this a possible trendy product.

Relative Advantage: It’s adding in allowing a body to rest by transferring most of your body weight but not fully.  I does not require you to go all the way to the ground which could be dirty or if too fatigued hard to get back up.  It’s easy to operate efficient, it takes away the clumsy use of collapsible bulky lawn chairs. The cost could be an issue for some but with the cost of materials and easiness maybe not so much.
Compatibility:  It fits with the lack luster on the go lifestyle. With today’s aging baby boomers that still attend stand up concerts it defiantly has a niche, people with physical disabilities that require them not to stand for long periods of time, pregnant women, and campers/hikers, this could be the next go to REI product.  A disadvantage is it’s weight capacity but at the same time it gives an air of “I’m still kinda trying not to just sit on my ass” so it’s not for the obese.
Adaptability: I could be used as a self defense weapon, a walking stick, if made more stylish for urban settings like waiting for the Bart when all the seats are taken, a stand support for something leaning in your house (stacks of news papers).
Observably: I can fore see it being a fairly slow process of adoption because even with wide spread marketing it seems like a product that sells more by of word of mouth. 

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