Friday, October 4, 2013

2nd Assignment by Wang, Huipu


Url:http://www.dailymail.co.uk/femail/article-2226731/Now-baby-help-housework-hilarious-floor-mop-babygro-goes-sale.html
The entrepreneur has combined the traditional 'onesie' babygro with specially designed mop heads fixed to the arms and legs which enable babies to polish the floor as they learn to crawl. It’s creating a new way for child to be involved into housework; meanwhile, it helps children avoid of getting their clothes dirty.

I think this product will be adopted because of its convenience and humor. Relative advantage is a notion not limited to economic value, but also includes convenience, satisfaction and etc. This product supersedes other onesie with its extreme convenience for baby indoor activities and its humor. It provide super benefits for parents since they don’t need to worry children rolling on the ground, thus able to take a rest while child are playing themselves. However, it’s not that compatible with normal beliefs. Wearing clothes with mob heads fixed to the surface is kind of strange; Moreover, mop itself is easily to be associated with dirt, therefore it will not widely accepted in its primarily stage. As for complexity, it’s not complex at all since the method of using it is exactly the same as we wear everyday clothes. Even child themselves could use it independently without new knowledge. The observability of this product is very flexible. You could make it remarkable star when you take baby out, wearing clothe like this; or you let child wear it only indoors in case of misunderstanding. The design of this product is completely different from any other clothes, so people could immediately note it once you and your baby go out. Last, the adaptability of this product is low. It’s specified for child to avoid of getting themselves dirty. Besides, it belongs to the category of clothes. Therefore, it’s such a small of market segment that only highly-specified usage could be applied.




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